Tradehand

Company profile:

Startup name: Tradehand

Tagline: Get found. Get booked. Run the job. Get paid.

Elevator Pitch: Tradehand helps UK sole traders and small trade businesses get found and booked, then run the work from first enquiry to final payment. It combines a local trades marketplace with enquiry answering, quotes, scheduling, customer updates, job management, marketing and payments.

Target Market: UK sole traders and small trade businesses, plus people searching for local tradespeople.

How will you make money?: Tradehand is £0 per month with no per-lead fee. It charges 5% of invoice payments that Tradehand chases and collects.

How much capital have you raised?:

Website: https://tradehand.com

City/Country: United Kingdom

AI-assisted summary:

Tradehand is a UK platform that helps homeowners find and contact local tradespeople while giving sole traders and small trade businesses software to manage enquiries, quotes, bookings, customer updates, payments and job records. (Source: https://tradehand.com/about)

The company matters because it combines demand generation through local marketplace listings with a workflow product designed to handle the administrative work that often sits around a field-service job. (Source: https://tradehand.com/for-trades)

Problem and target users

Tradehand is aimed at UK sole traders and small trade businesses, including electricians, plumbers, heating and gas engineers, builders and multi-trade firms. (Source: https://tradehand.com/for-trades)

Its stated problem is operational overload: missed calls, delayed quotes, diary coordination, customer communication and invoice chasing can leave trade-business owners completing administration outside working hours. (Source: https://tradehand.com/about)

On the consumer side, Tradehand offers a way to search by area, view tradespeople serving that location and contact or, where available, book a provider directly; customers pay the trade business rather than Tradehand for the work. (Source: https://tradehand.com/)

Tradehand is a technology platform rather than the contractor delivering the service, and its terms state that the underlying work contract is between the customer and the relevant trade company or service provider. (Source: https://tradehand.com/terms)

Product and solution

The product has two connected components: a local-trades marketplace and business-management software operated under the trade company’s own brand. (Source: https://tradehand.com/about)

• Trade businesses can claim a marketplace listing, appear on local pages for their service areas and use a bookable profile; Tradehand says claimed listings rank above unclaimed listings on its local pages. (Source: https://tradehand.com/for-trades)
• Tradehand says its assistant can handle incoming phone calls, SMS, email, web chat and other messages, collect job details, prepare and send quotes, schedule visits, update customers and chase unpaid invoices. (Source: https://tradehand.com/about)
• The platform provides job pages that show customers agreed work, pricing, appointment information and arrival updates, while tradespeople can keep job details, photos, notes and documents in a shared workflow. (Source: https://tradehand.com/for-trades)
• Payments are processed through the trade company’s Stripe account, with support for deposits, balances, invoices and receipts. (Source: https://tradehand.com/ai-info)
• Tradehand also supports certificates and job documentation; its App Store listing describes a mobile app for quotes, invoices, payments, job management and certificates. (Source: https://apps.apple.com/gb/app/tradehand-trade-job-manager/id6759266523)

Marketplace listings may draw on public competent-person register data, including NICEIC and NAPIT data, while claimed profiles can be verified on Tradehand; the company says imported reviews and reviews collected after Tradehand jobs are kept separate. (Source: https://tradehand.com/about)

Business model, pricing signals and traction

Tradehand’s model is transaction-linked rather than subscription-led: it advertises no monthly, setup, listing or lead fee, with the first £10,000 it collects for a business free of Tradehand fees and a 5% charge on invoice payments it subsequently chases and collects. (Source: https://tradehand.com/pricing)

The company says card-processing costs are included in that 5% standard-card-payment fee, although its pricing page identifies Klarna as an exception carrying an additional charge. (Source: https://tradehand.com/pricing)

As a public marketplace signal rather than a measure of active customers or revenue, Tradehand states that it lists 7,489 UK electricians and identifies six claimed profiles as bookable on the platform. (Source: https://tradehand.com/ai-info)

Tradehand is operated by OUTSIDE HQ LTD, a UK company incorporated on February 4, 2022; Companies House records the entity as active. (Source: https://find-and-update.company-information.service.gov.uk/company/13895333)

Expert take

Tradehand’s positioning is notable because it does not stop at job-management software or lead generation: it attempts to join discovery, conversion, delivery coordination and payment collection into one operating loop.

The outcome-based fee can reduce adoption friction for very small operators, but it also makes the product’s long-term value test straightforward: it must reliably generate or convert enough work, and remove enough administration, to justify a percentage of collected revenue.

For founders and investors, the key diligence questions are likely to be marketplace demand quality, automation accuracy when communicating in a customer’s name, payment economics, retention, and how effectively the company expands beyond its initial trade and geographic density.

Note: Information based on publicly available sources at the time of writing, and summarized by AI.