Arara – The battery-free wheel-mounted lights

Startup Name: Arara

Tagline: The battery-free wheel-mounted lights

Elevator Pitch: Arara is the bicycle lighting system that will never need a battery. The wheel-mounted lights are powered by strong neodymium magnets. When a bike’s wheel starts to spin, the lights move past the magnets and the generated electric energy is stored in the capacitor. When it’s charged, Arara lights up.

More importantly, it makes a bike easily recognizable from every angle at night, is available in variety of colors, is water-resistant, lightweight, and works at temperatures down to -15 degrees F.

Target Market: Cyclists of all ages.

How will you make money? Crowdfunding on Indiegogo.com

How much capital have you raised? None

Founder(s) Name: Semyon Filippov

Website: https://arara.bike

Twitter: @araralights

City/Country: Kemerovo/Russia